If Design's No Longer the Killer Differentiator, What Is?

Really love this WIRED article on design, art and integrity. It’s a further inspiration to stay true to my values within my work. To never compromise my vision. To painstakingly pursue the Question.
Excerpt from the article:
“In the business world, Steve Jobs was the iconic CEO-as-artist. One way to learn from that example, as revealed by Isaacson’s biography, would say that to be an artist is to be a mercurial asshole in bloodthirsty pursuit of an ideal others cannot yet envision. For better or worse, though, most people don’t see themselves in this definition. But when we manage to shed our stereotypes of artists as psychologically unstable, we get to see what an artist really is: someone who often exchanges his own welfare and even his life for a cause that may have no meaning to anyone else, but means everything to him or her.
In other words, an artist is truly in it for themselves – not just for reasons of wanting to get rich, or get famous, or find a path to comfort. The artist needs to understand the truth that lies at the bottom of an enigma. In Jobs’ case, he painstakingly pursued the question of what a digital ecosystem that transcends mere relevance and basic needs could mean for modern and future culture itself. We buy his products not just because they function, not just because they are well designed, but out of respect for the integrity of his work – because we buy into the vision of the future world he was trying to create and the values they represent for us. For this, we are happy to be tithed a little extra.”





